May 20th, 2008

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Mobile Gadgets for Mobile Dot Com Moguls

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While the Dot Com Lifestyle allows you to run your site from anywhere in the world, you can’t really do that if you don’t have the right equipment. I travel with a bunch of gadgets that allow me to stay connected to the empire no matter where I am.

I want to show you two items that have a proven to be indispensable when it comes time to hit the road. One device turns the hotel’s Internet into a wireless hotspot. It’s perfect for hotels that charge for wireless Internet by the laptop. Pay one fee, get everyone connected. The other device turns the hotel’s phone into a VoIP phone. It allows me to take my number with me when I’m traveling. If you call my home number, it will ring my hotel phone in Shanghai.

If there’s enough interest, I may follow up this article with a post showing my entire mobile setup.

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Written by John Chow on May 20th, 2008 with no comments.
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Please Don’t Swipe These Buzz Marketing Headlines

A friend of mine has a ‘little black book’ that he uses for phone numbers of girls he likes or has dated… I have a little red book that I use for killer buzz marketing headlines that are guaranteed to grab attention, and drive traffic to ANY blog post or article.

For years I have treasured this little book, and only three people have ever read it: me, myself and I.

That was until now, you see… I recently was at a seminar with Eban Pagen, and he talked about “moving the free line“. I won’t give you the complex explanation, quite simply, it means this: give people stuff for free.

So here goes, for the first time ever, I am going to share with you 7 buzz headlines/creative content blueprints taken randomly from my little red book. You can use these headline techniques for your content, and remember, they are guaranteed, proven winners.

1 . “The 7 Most Underrated xxxxx Of All Time”

Dean Says: This technique works because of a simple psychological trigger that makes us root for the underdog. Hollywood exploits this all the time, so let’s do the same. Simply look in your niche and find some products, services, items etc… that you think are not getting the credit they deserve.

2. “The Dirty Truth About xxxxx”

Dean Says: Ok, this is another simple and powerful technique. Your goal here is to uncover some dirt… has a programmer ripped you off recently? Do you know a secret? Have you experienced bad service? People are curious, and we all love gossip and dirt, so again, we are psychologically wired to be grabbed by this headline.

3. “If xxxx Was 10 Times Shorter and 100 Times More Honest”

Dean Says: This technique/headline is more complex. It works really well with movies or TV shows, but essentially you can use it for any review based content. E.g “If The Steve Jobs Presentation was 10 Times Shorter and 100 Times More Honest”.

4. “How To Make It As a xxxxx”

Dean Says: This is great for any piece of career based content. For example: “How To Make It As a SEO Guru”.

5. “The xxxx Cheat Sheet”

Dean Says: Another short, simple yet hugely powerful headline and content blueprint. This is great for a tutorial or how-to based piece of content. e.g “The Wordpress Coding Cheat Sheet”. This works because people like to hear insider tips, and it also appeals to the rebel within us.

6. “This Is What Happens When You xxxxx”

Dean Says: This works well for case study based content, and this headline really grabs the attention and curiosity of the reader. e.g “This Is What Happens When You Put a Dog In a Blender” or “This Is What Happens When You Hire a Cheap Programmer”.

7. “What Your xxxx Says About You”

Dean Says: This works well for a product based piece of content. e.g “What Your Wallet Says About You”, or “What Your Signature Says About You”. You can have some fun with this concept, and it is a guaranteed attention grabbing headline.

There we go, I have shared 7 proven buzz headline blueprints with you, in fact, they re not just headlines, they are blueprints for creative content.

Which of these 7 could you use on your website today?

Enjoy.

Dean Hunt

PS: You can’t afford Dean, so don’t even bother reading this

Written by Dean Hunt on May 20th, 2008 with no comments.
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Entrecard Writes eBook, Offers 75,000 Credits

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Entrecard just rolled out a new feature that allows all members the ability to add more than one blog to their account. This has been something members have been requesting since day 1. Well, it’s finally here. They’ve also made their official eBook available for download.

Starting today, you can add all your blogs to Entrecard simply by going to your Dashboard and clicking “Linked Blogs” in your Dashboard navigation. You will be able to choose whether to link your account with another EXISTING account, or to register a NEW BLOG with Entrecard, and automatically link it to your account.

You can switch from one blog to another, and drop or advertise as either one, from the very top right of your Entrecard screen. Where your email address is displayed there will be a link to “switch” to another account of yours.

Win 15,000 Entrecard Credits

To celebrate the new feature, they’re giving away 15,000 Entrecard credits to people who add new blogs to their accounts. They will randomly select one winner in each of the following classes:

Entrecard will be giving away a total of 75,000 credits, as there will be one 15,000 credit winner for each class. All you have to do is use their new feature to add Entrecard to your other blogs, or simply link your other blogs together using the “switch” button in the top right of the site. Winners will be picked on June 25th.

Make 2,000 Credits for Spreading the Word

Want to earn an easy 2,000 Entrecard credits? Just blog about the new Entrecard feature and ebook and they’ll credit your account.

We are holding a contest to help us spread the word on our “add new blog” feature and our new E-Book, so anyone who posts on their blog, mentions our new “add a blog” feature, and posts a link to our new ebook on their blog wins 2000 credits. Just leave a comment on this blog post with the link for us to see.

Credits will be paid to all winners on June 25th. I have a feeling the number of blogs in the Entrecard system is about to increase dramatically.

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Written by John Chow on May 20th, 2008 with no comments.
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